This national campaign partnered TBS with brands such as Budlight, Ford, Coldwell Banker and Rogaine amongst others. A great project to work on from beginning to end. I worked with the cast and writers creating the material through improvisation then taking it to set to shoot. Thus, the “adprov” was born.
This social media campaign for Sears was designed to compliment the national “Be The Santa” campaign. Instead of models doing cartwheels around a washer and drier we dove into who these personalities really were. Everything was improvised on set. I worked with each of the actors to create the characters and story on the spot. It gave us a great look and feel for some very avid shoppers.